Privacy Policy

Effective Date: 7-18-2025

Gwynn Patterson, M.D., FACOG respects your privacy and is committed to protecting your personal and health information. This Privacy Policy explains how we collect, use, and safeguard information obtained through our website, including information protected under the Health Insurance Portability and Accountability Act of 1996 (HIPAA).

1. Information We Collect

a. Personal and Health Information You Provide

When you submit information through our Contact Us form or medical forms, we may collect:

Name, email address, phone number
Appointment requests and messages
Medical history or symptoms if voluntarily provided
Any other information you submit

This may constitute Protected Health Information (PHI) under HIPAA.

b. Information Collected Automatically

We use tools such as Google Analytics, Google Search Console, and Facebook Pixel to gather non-personal, aggregated data, such as:

IP address
Browser/device type
Pages visited
Time spent on the site
Referral sources

This data is used to improve the site and our outreach efforts and does not include PHI.

2. HIPAA Compliance & PHI

Any PHI you submit through our website (e.g., via secure forms) is handled in compliance with HIPAA regulations. We maintain administrative, physical, and technical safeguards to protect the confidentiality, integrity, and availability of your health information.

We do not sell, share, or disclose PHI to third parties for marketing purposes without your explicit written authorization.

3. How We Use Your Information

We use the information you provide to:

Respond to your inquiries or appointment requests
Provide care or prepare for your appointment
Improve our website and user experience
Conduct limited remarketing and site analytics (non-PHI only)

We do not use or share PHI for advertising, retargeting, or analytics.

4. Use of Cookies & Tracking Technologies

We use cookies for general website analytics and retargeting through:

Google Analytics / Ads
Meta (Facebook/Instagram Ads)

These cookies help us understand website traffic and deliver relevant ads. We do not connect PHI to cookies or tracking pixels.

You may disable cookies via your browser or opt out via:

5. Data Sharing

We may share data (not PHI) with trusted vendors who support our website and marketing efforts. Any PHI collected is only shared with authorized personnel or entities bound by HIPAA, such as:

Our healthcare providers and staff
Medical form software vendors under a signed Business Associate Agreement (BAA)
Third parties only as required by law

6. Data Security

We take data security seriously. All online medical form submissions are encrypted and transmitted through secure, HIPAA-compliant platforms. Administrative access is limited and monitored.

7. Your Rights Under HIPAA

You have the right to:

Access your medical records
Request corrections
Restrict certain uses and disclosures
Request confidential communications
File a complaint if you believe your rights have been violated

For more information, visit the

U.S. Department of Health & Human Services HIPAA page
.

8. Changes to This Privacy Policy

We may update this policy to reflect changes to our practices or legal requirements. Revisions will be posted on this page with a new effective date.

9. Contact Us

If you have questions about this Privacy Policy or your rights, please contact us:

Gwynn Patterson, M.D., FACOG
4990 E Mediterranean Dr Suite C, Sierra Vista, AZ 85635
Phone:(520) 417-2229
Fax: (520) 417-2266

You may also file a HIPAA complaint with the U.S. Department of Health and Human Services at:
https://www.hhs.gov/hipaa/filing-a-complaint/